Online writers face many of the same challenges as other self-employed professionals. Learn to leverage each minute of the work day to achieve maximum exposure and productivity. The following strategies help writers find online business writing clients and other sources of writing income.
How to Find Clients in Need of Online Business Writing Services
There are a number of ways to find new clients online. First, create a professional website. In order to be effective, the website must be search engine optimized and promoted on and offline. Clients directed to the writer's website should immediately see what type of online business writing the writer provides, how they work, and how to contact them.
Job auction websites are another place to meet business writing clients online. Top 5 Job Auction Websites explains the differences between popular freelance services oDesk, Elance, RentACoder and others.
Social media websites like Twitter, Facebook and LinkedIn are another way to meet potential clients online. Incorporating a job title into the user name helps other users instantly identify a writer when they need one.
Diversify to Earn More Income with Multiple Revenue Sources
Working strictly for clients limits an online business writer's income to the amount they can make per hour or project, and the volume of work they can perform in a day.
Create multiple types of writing income by:
- Advertising locally and online by listing the service on Craigslist and Google Maps
- Picking up instant pay writing jobs at Demand Studios
- Selling article usage rights or full rights on websites such as Constant Content
- Selling e-books and other information products to affiliate marketers on Clickbank
- Writing for revenue sharing websites such as Suite101.com or Examiner.com
Set a goal to create a constant income stream through revenue sharing and selling article rights to ensure a source of income during holidays or slow periods.
Become an Expert in Social Media, Search Engine Optimization and Online Advertising
These are probably the three most important skills in online business writing. Search engine optimization is critical in creating top quality web content. Clients and readers must be able to find good content online for it to make money.
Social media is a great way to network with other writers. Join forums and groups to meet writers who may share marketing tips or even online business writing leads. Many writers have a niche, allowing them to focus on one topic or subject area, yet they come in contact with clients seeking other types of online writing. Building a solid network of writing professionals creates the groundwork for referrals and warm leads.
Online advertising can be far less expensive than marketing services in print. See Marketing Business Services in a Down Economy for tips on online advertising that won't break the bank.
Continue Learning to Succeed in Online Business Writing
The world of online writing is constantly evolving with new technology and changing client needs. Remember that online business writing is a business like any other and requires perseverance and creativity to succeed. For more information on running an online business, see Tips on Selling a Service Online, where experienced freelance designer Barbara Jean McAtlin shares the online business tips and tricks that have helped her succeed, even in a poor economy.
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